Bank of America has the opportunity to activate across multiple sports, and with that, they customize epic photo filters to get the fans excited! Utilizing mascots to engage fans, custom filters were created for each team that Bank of America sponsors.Bank of America
Mastercard Arnold Palmer Invitational
Everyone's dream is to take a picture with their favorite player... and Mastercard made it possible with this interactive activation. At the Arnold Palmer invitational, spectators had the opportunity to take a selfie with Mastercard's golf talent. Spectators were able to email this selfie to themselves' and post the pic on socials! This activation helped with visibility of the Mastercard sponsorship, as well as utilized their influencer’s in a relatable way. It left a lasting impression when images were distributed with their branding included.
For 23 years, SAS Championship has been a week-long event comprised of events for both fans and pro golfers. The pro's battle it out for one of the largest purses on the PGA Tour Champions, while spectators has the option to watch, as well as participate in special events like 5k's, Women's Day, and educational content for businesses. Since it’s a week-long event, that means there’s a lot of printed material and messaging that gets distributed. Assets like workbooks for Women’s Day and T-shirts for those who complete the 5k are created to create a cohesive and well-branded event.
SAS Championship
Home Depot sponsors a variety of teams and events, and with those sponsorships they incentivize their fans to shop at The Home Depot with customized gift card sleeves catered to specific events and teams. Ranging from holiday shopping, Father's Day, and some extra shopping for the average Fix-It family, these sleeves speak to their large audience.The Home Depot
Kaiser Permanente created this booth that will be utilized at pre-game activations and fan fests for Kaiser Permanente's team partners, this one specifically for the Golden State Warriors. Prior to games, fans have the opportunity to take a photo with Clay Thompson, which is then compiled into a mosaic of the GSW fan-base. Fans also have the option to play a small pick-up game and test out their dribbling skills. KP is the team physician representative for the Golden State Warriors and this booth aided in visibility of their sponsorship, as well as give fans some excitement before the game.